The Who, the why and the how

For over 25 years I’ve worked in the Oil & Gas service industry, of which more than 15 years in client-facing roles, such as sales, operations, and business development.

The Oil & Gas Service industry has been around since the mid-1800s, when the Oil and Gas industry as we know it kicked off. The Service companies have been honing and improving their skills ever since.

During my career in the oil and gas I was very fortunate to have worked with some of the best service companies around while competing with the other best service companies, which has taught me many unique skills.

The world has changed in so many ways in the past 25 years. The old style of selling products has many restrictions, which is why many product companies are looking for the “as a Service” approach and I have come to realize that many product companies struggle to make the shift from pure product sales to solution selling. 

This requires a whole new set of skills for your sales team though and a very different strategic plan.

For the past 5 years, I have been using my skills through consulting, training, and coaching companies, and their sales teams to make the shift from product sales to solution selling while, at the same time, working with multiple tech start-ups.

Building long-lasting partnerships and relationships with clients while working on solving their challenges is what I do best.

Through creating strong and independent sales teams and creating strong business strategies, my aim is always to create a win-win scenario.

Maarten van den Bos

Founder of Bright Business

Latest Articles

Always available to guide her team

Create a Service-Savvy Sales Force

To be successful in selling services, managers must be prepared to undergo a significant change in their sales strategy. Sales cycles for services are usually much longer than those for products, and the sales process is often more intricate and strategic, requiring decisions to be made up high in the customer’s organization. The best way to maximise profits and win over customers is by adapting to these new challenges, and by training their sales force accordingly.

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Business meeting

Partner with your client to create a successful business relationship

It is disappointing that businesses still operate under the belief that they have to “sell a customer.” The 21st century is about partnerships, not selling. By partnering with a client, everyone benefits. Mutual growth, success, and stability can be achieved, but only by throwing out the old play book and turning to Client Services. This isn’t a call to turn off the lights on your sales team; this is a call to show them the light.

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Why you need to create a service-focused company

Customers are increasingly looking to outsource the management of their assets to the original equipment provider or third party service providers. This is particularly true in today’s digital and Industry 4.0 landscape, where new opportunities to offer more services and establish outcome-based business models (e.g. pay for performance, availability) are creating lucrative opportunities for companies.

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